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The Story of

Fat Tea

Our Story

I started down the ketogenic road in 2015 after reading Tim Ferriss’ book The 4-Hour Body. Almost immediately, I felt enormous positive effects and began to embrace fat as the key to a healthy diet. Unfortunately, as I looked to limit my intake of carbs and sugar, I realized that great keto snack options simply didn't exist.

After learning that my fellow keto friends were struggling with the same issues, I set out to solve the problem. And when I saw that my friends (and kids) were regularly eating through all my snacks, I launched Fat Snax.

Based out of New York City, Fat Snax is dedicated to making delicious keto foods. I am a proud member of the keto and slow-carb communities and source only ingredients that I know my friends will love.

The Story of Fat Snax Founder Jeff Frese with his Best Tasting Keto Cookies

If you have feedback, questions, stories, recommendations, jokes, recipes, blogs, photos, or Christmas Cards, feel free to reach me directly at I'd love to hear from you.


Jeff Frese, Founder & CEO, Fat Snax

Fat Snax Founder Jeff Frese

Our Products

Our mission is to make foods that taste incredible and make a keto or low-carb diet more enjoyable. Utilizing ingredients like coconut flour, almond flour, and grass-fed butter, I created our first product: Fat Snax Cookies. And instead of taste-testing the new recipes with keto friends that I knew would be pleased, I gave our keto snacks to people that ate sugar and carbs on a daily basis. When they liked them, I knew everyone would.

Sugar free, low carb, and packed with fat, Fat Snax is working to put a smile on your face. Thanks for coming along for the ride.