Our Story

I started down the ketogenic road in 2015 after reading Tim Ferriss’ book The 4-Hour Body. Almost immediately, I felt enormous positive effects and began to embrace fats as part of a holistic approach to good nutrition. Unfortunately, I also discovered that snacking options were slim-to-none, especially as I looked to boost my intake of healthy fats, such as MCT oils. After learning that my fellow keto-friends were struggling with the same issues, I decided to pair my love for this newfound lifestyle with my passion for cooking. When I saw that my friends (and kids) were regularly eating through all my snacks, I launched Fat Snax.

Based out of New York City, Fat Snax is dedicated to making delicious snacks for the high-fat community. I am a proud member of the keto and slow-carb communities and source only ingredients that I know my friends will love.

If you have feedback, questions, stories, recommendations, jokes, recipes, blogs, photos, or Christmas Cards, feel free to reach me directly at jeff@fatsnax.com. I’d love to hear from you.


Jeff Frese, Founder & CEO, Fat Snax 

Our Products

Our mission is to make foods that taste incredible and make a keto or low-carb diet more enjoyable. Utilizing ingredients like coconut flour, almond flour, and grass-fed butter, I created our first product: Fat Snax Cookies. And instead of taste-testing the new recipes with keto friends that I knew would be pleased, I gave them to people that ate sugar and carbs on a daily basis. When they liked them, I knew everyone would.

Sugar-free, low-carb, and packed with fat, Fat Snax is working to put a smile on your face. Thanks for coming along for the ride.

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